Isaías Sharon, organizational psychologist, master in organizational development, strategic management of people and master coach, taught in a series of talks at UNAB what is the Personal Brand, how to develop it and gave 5 keys to create it and take advantage of the professional career.

Increasing the value of our professional career is often a challenge that goes beyond professional skills and abilities. Today, the labor market pays special attention to the candidate’s soft skills and personality. This was explained by the master psychologist in organizational development and strategic management of people, Isaías Sharon, who gave the talk: “The 5 Keys to your Personal Brand”, an event organized by the General Directorate of Graduates, Employability and Networks (DEER) of the U. Andrés Bello.

During the activity, the expert commented that the Personal Brand is “the way to project our name with those attributes that make us unique and valuable in the professional area where we want to develop. That is its importance, it is a way to differentiate ourselves and show more value in the professional world”.

During the talk, the PhD in education, new technologies and master coach, said that there are many ways to build our Personal Brand or Personal Branding, however, “the first thing is to know ourselves more and better to know what really makes us unique and different.

Then, from those unique qualities, comes the time to think about what problem we can solve in a unique and different way, to contribute, communicate and position ourselves from there”.

Personal Branding in 5 steps:

  1. You must know yourself in depth to know what makes you unique and different.
  2. You must discover a niche and problem that you can help solve.
  3. Create a content strategy that is of value and that connects with the need and the niche you are targeting.
  4. Before we ask, we must give. Open channels in which you can be the one who takes the first step and helps without asking for things for yourself. Sow first and then reap.
  5. Measure your results, you must always be open to feedback to calibrate your positioning and differentiation strategy, this will help you grow, correct and improve.

Finally, implementing this strategy professionally and contributes to stand out, since “it helps us to create a distinction in the labor market and our professional development. There may be thousands of people with the same title as us, but Personal Branding allows us to be unique, communicate our particular knowledge and capabilities to be highlighted in a particular niche,” said Sharon.

Source: Andrés Bello University